Amy Yau
Lecturer
Marketing and Strategy
Cardiff University
United Kingdom
Biography
Amy has recently joined Cardiff Business School as a Lecturer in Marketing. Prior to this, Amy has worked in market research and consultancy companies and was a teaching assistant in the University of Bath. Her main research interests lie within consumer culture and cross-cultural marketing through the use of qualitative methods.
Research Interest
Consumer Behaviour Consumer Acculturation Qualitative Research Methods International and Cross-Cultural Marketing Sustainable Consumption Collaborative Consumption
