Canan Kocabasoglu-hillmer
Senior Lecturer
Management
Cass Business School
United Kingdom
Biography
Dr. Canan Kocabasoglu Hillmer is working as Senior Lecturer in Operations Management.
Research Interest
The Role of Organizational Risk Propensity and Stakeholders on The Performance of New Product Development Programs In today’s competitive landscape, developing and launching new products quickly and in a cost effective manner is critical. Consequently, companies require well planned and managed new product development (NPD) programs. The decision regarding the level and form of investment in the new product development (NPD) program may be influenced by both internal and external forces.
