Marius Luedicke
Reader
Management
Cass Business School
United Kingdom
Biography
Dr. Marius K. Luedicke is Associate Professor / Reader at Cass Business School and Privatdozent at the University of Innsbruck. Dr. Luedicke‘s research explores brands and contemporary consumer society with regards to consumer moralism, social conflicts, and acculturation.
Research Interest
Dr. Luedicke's research is concerned with exploring different kinds of social conflict that are either caused by other peoples' consumption behaviors, or articulated through their behaviors. His work has contributed, for example, to a better understanding of conflicts that emerge from (a)moral consumption behaviors, but also from indigenous consumers' interpretations of immigrant consumption practices.
Publications
-
Luedicke, M.K., Thompson, C.J. and Giesler, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 36(6), pp. 1016–1032. doi:10.1086/644761.
-
Luedicke, M.K. (2011). Consumer acculturation theory: (crossing) conceptual boundaries. Consumption Markets and Culture, 14(3), pp. 223–244. doi:10.1080/10253866.2011.574824.
-
Luedicke, M.K. (2015). Indigenes’ responses to immigrants’ consumer acculturation: A relational configuration analysis. Journal of Consumer Research, 42(1), pp. 109–129. doi:10.1093/jcr/ucv002.
