Stephanie Feiereisen
Senior Lecturer
Management
Cass Business School
United Kingdom
Biography
Stephanie Feiereisen is a Senior Lecturer in Marketing at Cass Business School. She holds a PhD in Marketing and a Master's degree in Marketing from Aston University (UK) and a Master’s degree in Business from EDHEC Business School (France). Stephanie currently teaches Consumer Behaviour on the Msc in Marketing Strategy & Innovation and on the Bsc in Business Studies.
Research Interest
Narrative Navigational Strategies in the Digital Age The Role of Tropes for the Effective Promotion of Innovative New Services Consumer Confinement: Conceptualisation, Problems and Solutions Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect Storytelling and Charitable Consumer Behaviour Need for Narrative
Publications
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Henning, V., Hennig-Thurau, T. and Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology and Marketing, 29(10), pp. 765–781. doi:10.1002/mar.20562.
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Feiereisen, S., Wong, V. and Broderick, A.J. (2013). Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs). Journal of Product Innovation Management, 30(SUPPL 1), pp. 159–173. doi:10.1111/jpim.12069.
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Feiereisen, S., Rasolofoarison, D., Russell, C. and Schau, H. (2016). Navigating Narratives and Altering Time: Consumption Practices in the Digital Age. North American Advances in Consumer Research, 44(1) .
