Kalliopi Chatzipanagiotou
Lecturer
Adam Smith Business School
City of Glasgow College
United Kingdom
Biography
Dr. Kalliopi Chatzipanagiotou is affiliated to Adam Smith Business School, University of Glasgow, where Dr. Kalliopi Chatzipanagiotou is currently working as Lecturer. Dr. Kalliopi Chatzipanagiotou has numerous publications within the specialty and published in reputed national and international peer-reviewed journals. Dr. Kalliopi Chatzipanagiotou is actively associated with different national and international societies and academies. Dr. Kalliopi Chatzipanagiotou gain recognition among the honourable subject experts with the contributions made. Dr. Kalliopi Chatzipanagiotou is been appreciated by several reputed awards and funding support. Dr. Kalliopi Chatzipanagiotou major research interest is in studies related to Research Methods in Marketing.
Research Interest
Research Methods in Marketing
Publications
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Chatzipanagiotou, K., Veloutsou, C. and Christodoulides, G. (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-5486. (doi:10.1016/j.jbusres.2016.04.159)
