Oguz A. Acar
Senior Lecturer
Cass Business School
City University London
United Kingdom
Biography
"Oguz A. Acar is a Senior Lecturer (Associate Professor) in Marketing at Cass Business School, City University London. Before joining to Cass, he was a Lecturer (Assistant Professor) in Marketing at King's College London, and a visiting scholar at Massachusetts Institute of Technology (MIT) and NYU Stern School of Business. He completed his PhD from Rotterdam School of Management, Erasmus University. He also worked as a marketing professional in FMCG and financial services industries. "
Research Interest
"My research interests revolve around; digital marketing, innovation management, consumer behavior, creativity, incentives and motivation, decision making, affective and cognitive processing, individual differences "
Publications
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Acar, O.A. and Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research, 56(1), pp. 4–8.
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Tuncdogan, A., Acar, O.A. and Stam, D. (2017). Individual differences as antecedents of leader behavior: Towards an understanding of multi-level outcomes. The Leadership Quarterly, 28(1), pp. 40–64.
