Dan Zhang
Lecturer in Marketing and Advertising,Â
School of Marketing and Management
Coventry University
United Kingdom
Biography
He has been a lecturer in marketing and advertising with the Coventry University Business School since February 2017. His main duties include leading modules, carrying out research projects, supervising student projects and dissertations, and providing academic support.
Research Interest
His research covers B2B marketing, with special interests in the industries of media and entertainment.
