Hongfei Liu
Lecturer in Digital MarketingĂ‚Â
School of Marketing and Management
Coventry University
United Kingdom
Biography
Hongfei Liu is employed asLecturer in Digital Marketing , School of Marketing and Management, Coventry University, United Kingdom.
Research Interest
His research interests include digital marketing, consumer behaviour, consumer psychology, cross-cultural consumer research, marketing communication and service and customer relationship marketing.
Publications
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Liu, H., Jayawardhena, C. (2017) To Reply or Not to Reply: The Moderating Role of Service Failure Severity in Online Customer Recovery.
