Rui Biscaia
Senior Lecturer
 School of Marketing and Management
Coventry University
United Kingdom
Biography
Rui Biscaia joined Coventry University in September 2016 as a Senior Lecturer of Sport Marketing in the School of Marketing and Management. Previously he was an Assistant Professor at European University and invited Assistant Professor at FMH - University of Lisbon. He is Research Fellow of the North American Society for Sport Management. Rui’s research focuses on sports management, namely consumer behaviour, brand management, and sponsorship in this field. He has conducted projects with researchers from Portugal, Spain, Estonia, Brazil, United States, Japan, and New Zealand, and has published more than 25 peer-reviewed articles in journals such as Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, among others. He has co-authored two books. In 2015, Rui received an honourable mention from the Portuguese Olympic Committee and the Millennium BCP Foundation. He is a member of the advisory board for Sport, Business, and Management: An International Journal; He is a research member of CIPER (Portugal), associated member of IHC (Portugal) and research associate of SPRINZ (New Zealand).
Research Interest
Sport marketing ; Service quality ; Sponsorship ; Sport Brand management; Sport consumer behaviour
Publications
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de Oliveira Santos T, Correia A, Biscaia R, ArauÌjo C, Mulatinho de Queiroz Pedroso CA, Mucio Stinghen F, AzeveÌ‚do PH, Molletta SR, Teoldo Costa V, Gomes de Menezes V. A QUALIDADE DA COPA DO MUNDO DA FIFA BRASIL 2014 NAS CIDADES-SEDE. Movimento. 2016;22(2).
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Biscaia R, Correia A, Santos T, Ross S, Yoshida M. Service Quality and Value Perceptions of the 2014 FIFA World Cup in Brazil. Event Management. 2017 May 11;21(2):201-16.
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Martins P, Rosado A, Ferreira V, Biscaia R. Personal and Social Responsibility among Athletes: the Role of Self-Determination, Achievement Goals and Engagement. Journal of human kinetics. 2017 Jun 1;57(1):39-50.
