Brian harman
Lecturer
Faculty of Business and Law
De Montfort University
United Kingdom
Biography
Brian Harman is a Lecturer of Marketing in the Department of Strategic Management and Marketing. In the past, Harman have worked as a market researcher both in the Republic of Ireland and overseas and received PhD in Marketing (Consumer Behaviour) from Dublin City University and have held a number of teaching posts at different institutions; the University of Reading (UK), the University of Limerick (Republic of Ireland) and the National College of Ireland.
Research Interest
Consumer behaviour, advertising, social influence, marketing, market research, branding, consumer protection
Publications
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Harman B, Murphy M (2008) Reducing road traffic accidents among young male drivers: An investigation using social marketing. Irish Business Journal 4: 68-79.
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Harman B, Murphy M (2008) The application of social marketing in reducing road traffic accidents among young male drivers: An investigation using physical fear threat appeals. International Journal of Business and Management 3: 129-139.
