Clea Bourne
Lecturer
Media and Communications
Goldsmiths University of London
United Kingdom
Biography
I am the convenor of the MA Promotional Media: Public Relations, Advertising & Marketing I am also engaged in an inter-disciplinary mapping of Critical Advertising, Critical Marketing and Critical Public Relations.
Research Interest
My main research interest is in financial markets and how they are mediated in global and local discourses.I am interested in supervising doctoral work connected with strategic communication in global markets. I am also interested in postcolonial and alternative perspectives on the development of the PR, advertising and marketing sectors.
Publications
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Thought Leadership as a trust strategy in global markets: Goldman Sachs’ promotion of the ‘BRICs’ in the marketplace of ideas Bourne, Clea D.. 2015. Thought Leadership as a trust strategy in global markets: Goldman Sachs’ promotion of the ‘BRICs’ in the marketplace of ideas. Journal of Public Relations Research, 27(4), pp. 322-336. ISSN 1062-726X
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'Public Relations in the World of Finance' Bourne, Clea D.. 2017. 'Public Relations in the World of Finance'. In: Ralph Tench and Liz Yeomans, eds. Exploring Public Relations: Global Strategic Communication - Fourth Edition. Harlow, United Kingdom: Pearson, pp. 412-425. ISBN 978-1-292-11218-3
