Patrick Fagan
Lecturer
Management
Goldsmiths University of London
United Kingdom
Biography
Associate Lecturer Department of Institute of Management Studies Patrick is a consumer psychologist who specialises in applying psychological science to business insight. Academically, Patrick lectures on consumer behaviour and has published papers on topics ranging from pricing to Facebook; he has also written for publications like AdMap and The Guardian and has been interviewed by the likes of the BBC and London Live.
Research Interest
Consumer Psychology Marketing Science Advertising
Publications
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Facebook psychology: Popular questions answered by research Fagan, Patrick; Woodnutt, Tom; Anderson, Beth and Chamorro-Premuzic, Tomas. 2012. Facebook psychology: Popular questions answered by research. Psychology of Popular Media Culture, 1(1), pp. 23-37. ISSN 2160-4134
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Pricing practices: A critical review of their effects on consumer perceptions and behaviour Ahmetoglu, Gorkan; Furnham, Adrian and Fagan, Patrick. 2014. Pricing practices: A critical review of their effects on consumer perceptions and behaviour. Journal of Retailing and Consumer Services, 21(5), pp. 696-707. ISSN 0969-6989
