Stuart Barnes

Biography

"Stuart J. Barnes holds a Chair in Marketing at King’s Business School. He joined King’s College London in September 2015, having held chair positions at other universities since 2005. He gained a first class BSc in Economics from University College London and a PhD from Manchester Business School. A polymath, Stuart is opposed to disciplinary silos and enjoys working across a number of academic disciplines. His research has involved collaboration and engagement with many types of businesses and government, and has been widely publicised. He is the founder and director of CODA within King’s Business School: an interdisciplinary research centre focused on Consumer and Organisational Digital Analytics. CODA focuses on innovative techniques and software to provide novel solutions to business problems, particularly using big data.  Stuart reviews for many leading research grant bodies and journals, is associate editor of Information & Management, and has been involved as programme committee member or track chair in more than 50 academic conferences. Recent research projects have focused on collaborative consumption, social media, big data, mobile marketing, virtual reality, and virtual worlds. He is currently involved in active research grants for the Swedish Research Council, Ministry of Education of China, National Natural Science Foundation of China and Fundamental Research Funds for the Central Universities (China). Stuart has published five books (one a bestseller for Butterworth-Heinemann) and more than a hundred and fifty articles. Further information about Stuart's research can be found on Google Scholar or ResearchGate."   "Stuart J. Barnes holds a Chair in Marketing at King’s Business School. He joined King’s College London in September 2015, having held chair positions at other universities since 2005. He gained a first class BSc in Economics from University College London and a PhD from Manchester Business School. A polymath, Stuart is opposed to disciplinary silos and enjoys working across a number of academic disciplines. His research has involved collaboration and engagement with many types of businesses and government, and has been widely publicised. He is the founder and director of CODA within King’s Business School: an interdisciplinary research centre focused on Consumer and Organisational Digital Analytics. CODA focuses on innovative techniques and software to provide novel solutions to business problems, particularly using big data.  Stuart reviews for many leading research grant bodies and journals, is associate editor of Information & Management, and has been involved as programme committee member or track chair in more than 50 academic conferences. Recent research projects have focused on collaborative consumption, social media, big data, mobile marketing, virtual reality, and virtual worlds. He is currently involved in active research grants for the Swedish Research Council, Ministry of Education of China, National Natural Science Foundation of China and Fundamental Research Funds for the Central Universities (China). Stuart has published five books (one a bestseller for Butterworth-Heinemann) and more than a hundred and fifty articles. Further information about Stuart's research can be found on Google Scholar or ResearchGate."  

Research Interest

Data analytics, digital marketing, marketing innovation and technology, consumer psychology and behaviour, technology acceptance and use, website evaluation metrics, and tourism marketing.