Jaywant Singh
Professor
 Department of Strategy, Marketing and Innovation
Kingston University
United Kingdom
Biography
My research and publications are in the areas of consumer behaviour and branding – customer loyalty, CSR and cause-related marketing, digital marketing, service failure and recovery, and brand alliance strategy. I have co-authored a popular textbook on consumer behaviour (Consumer Behaviour: Applications in Marketing, 3rd ed, Sage, 2017), and co-edited a book on contemporary issues in brand management (The Routledge Companion to Contemporary Brand Management, 2016).
Research Interest
"Consumer Behaviour; Brand Management Brand alliance strategy Corporate branding Service failure and recovery"
Publications
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Singh J, Singh J, Shukla P, Shukla P, Kalafatis SP, Kalafatis SP. IT usage for enhancing trade show performance: evidence from the aviation services. Journal of Business & Industrial Marketing. 2017 Apr 3;32(3):398-408.
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Crisafulli B, Singh J. Four steps to ensuring best practice in new brand launches.
