Rahul Chawdhary
Senior Lecturer
Department of Strategy, Marketing and Innovation
Kingston University
United Kingdom
Biography
"I am a Senior Lecturer in Marketing and Strategy in the Department of Strategy, Marketing and Innovation. Furthermore, I am the course director for MSc International Business Management programme. My primary research interest is in the domain of word of mouth and services. My research has been published in journals such as Journal of Marketing Management and International Journal of Market Research. I have also reviewed manuscripts for journals such as Studies in Higher Education; Journal of Interactive Marketing and European Journal of Marketing. I am the module leader and tutor for Marketing Practice taught at level 4. Furthermore, I also teach Global Marketing Management and Marketing Principles and Practice at level 7. I am external examiner for undergraduate programmes of Faculty of Management, Bournemouth University. "
Research Interest
"Word of Mouth Services Emotions"
