Jonathan Berman
Assistant Professor
Marketing
London Business School
United Kingdom
Biography
Professor Jonathan Berman conducts research in judgment and decision-making and consumer behavior. His specific areas of research look at (a) signals of selfishness in prosocial behaivor decision-making and (b) how consumers manage their personal finances. Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research.
Research Interest
Judgment and Decision Making; Prosocial Behavior; Financial Decision Making
Publications
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The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior.Journal of Marketing Research 2015
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When payment undermines the pitch : on the persuasiveness of pure motives in fund-raising.Psychological Science 2016
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Expense neglect in forecasting personal finances.Journal of Marketing Research 2016
