Ed Cottam

Biography

Ed joined Newcastle Business School in 2012 after founding an online affiliate marketing company and working as a freelance web consultant; specializing in landing page optimization and lean web development. Prior to this, Ed graduated with honours from a master’s degree in Information Technology in 2011 with a dissertation entitled ‘Web design patterns for optimum conversion’. He also attained a first class honours degree in Business Information Systems. Ed Cottam is a Graduate Tutor in Strategic Management at Newcastle Business School, and is currently undertaking a PhD studying inter-firm relationships and open innovation in north east-based manufacturing SMEs. He has presented research at several national and international management events, and is a frequent writer & reviewer for the British Academy of Management. Ed’s teaching interests include entrepreneurship, online business and web development. He delivers lectures and seminars at both undergraduate and postgraduate level, in addition to supervising dissertations. Ed also acts as technology consultant for Newcastle Business School’s innovative undergraduate consultancy project, which sees final year students tackle real business problems experienced by local firms. His core professional expertise lies in teaching start-ups and SMEs how to implement ultra lean, elegant IT solutions designed for maximum impact.

Research Interest

Inter-firm Networks, Open Innovation, Innovation, SMEs