Ibrahim Abosag
Senior Lecturer
Finance and Management
School of Oriental and African Studies University of London
United Kingdom
Biography
His research interests focus on the cross-cultural issues associated with Business-to-Business (B2B) relationships, especially the unique forms of business relationships such as Et-Moone/Maynanah (Gulf States) and Guanxi (China). These include theoretical and methodological issues. In recent years, my research interests evolved around the term ‘relationship performance’, combining positive and dark elements of business relationships
Research Interest
B2B performance Brand relationships Services marketing Macro-boycotting of multinational firms
