Dr Marwa Tourky
Lecturer
Marketing
The Business School University of Exeter
United Kingdom
Biography
Dr. Marwa Tourky is affiliated to Marketing, Business School of Exeter. Dr. Marwa Tourky is currently providing services as Lecturer. Dr. Marwa Tourky has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Marwa Tourky contributions have acclaimed recognition from honourable subject experts around the world. Dr. Marwa Tourky is actively associated with different societies and academies. Dr. Marwa Tourky academic career is decorated with several reputed awards and funding. Dr. Marwa Tourky research interests include Marketing Communications: Strategies and Applications.
Research Interest
Marketing Communications: Strategies and Applications
Publications
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Shaalan A, Reast J, Johnson D, Tourky MEA (2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521.
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Kitchen PJ, Tourky ME, Dean D, Shaalan AS (2013). Corporate Identity Antecedents and Components: Toward a Theoretical Framework. Corporate Reputation Review, 16(4), 263-284.
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Harvey WS, Tourky M, Knight E, Kitchen P (2017). Lens or Prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844.
