Martin W Smith
Lecturer
Business
University of Bolton
United Kingdom
Biography
Dr Martin W Smith is Lecturer in Business & Management in University of Bolton
Research Interest
business history, consumer behaviour, digital marketing, entrepreneurship, ethical marketing, integrated marketing communications, marketing strategy, research methods, SMEs, social media marketing, systematic literature reviews and video & computer games.
Publications
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Smith, M W, Sun, W, Sutherland, J and, Mackie, B, (2014), 'Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence', The Computer Games Journal, 3(1), pp94-123
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Smith, M W, Mackie, B, Sun, W and, Sutherland, J, (2014), ‘How can Coca-Cola Advertise in World of Warcraft? An Exploratory Examination of Gamers attitudes towards Around-Game Advertising’, LCBR European Marketing Conference 2014, 7-8 August 2014, Munich, Germany
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Smith, M W, Sun, W and, Mackie, B, (2014) 'In-Game Advertising influencing factors: a Systematic Literature Review and Meta-Analysis', The Computer Games Journal, 3(2a), pp102-131
