Dr Jiwei Zheng
Senior Research Associate
School of Economics
University of East Anglia
United Kingdom
Biography
She is a senior research associate working at School of Economics at UEA. Her background is behavioural and experimental economics.
Research Interest
Her research interests are team reasoning, anchoring effects, complexity aversion, choice overload, status quo bias, inattention, focal points, misperception, energy conservation and shortlist heuristics.
Publications
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Sitzia, S., Zheng, J., Zizzo, D. (2015) Inattentive Consumers in Markets for Services, in Theory and Decision 79 (2) pp. 307-332 Full Text UEA Repository (Article) (Published)
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Sugden, R., Zheng, J., Zizzo, D. (2013) Not all anchors are created equal, in Journal of Economic Psychology 39 pp. 21-31 Full Text UEA Repository (Article) (Published)
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Sugden, R., Zheng, J. (2017) Do consumers take advantage of common pricing standards? An experimental investigation, in Management Science Full Text UEA Repository (Article) (E-pub ahead of print)
