Dr Alessandro Inversini
Associate Professor in Marketing
Department of Marketing and Reputation
University of Reading
United Kingdom
Biography
Alessandro Inversini is Associate Professor of Marketing in the Marketing and Reputation School. He is expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience. Alessandro holds a PhD in Communication Science from the Università della Svizzera italiana (2010), and a Master in Communication Sciences and Communication Technologies in 2004. Alessandro joined Henley Business School from Bournemouth University. Before he worked in executive positions both at academic and industry level. Alessandro served in the board of director of IFITT (International Federation of IT in Travel and Tourism), where he contributed to establish the association summer school and the ICT4D (Information and Communication Technology For Development) scholarship. Alessandro’s research has received financial support by several bodies including Swiss National Science Foundation, European Commission, Bournemouth University, public organization and private companies.
Research Interest
Marketing communication, digital marketing, mobile marketing
