Giuseppe Nocella
Associate Professor
School of Agriculture, Policy and Development
University of Reading
United Kingdom
Biography
Dr. Giuseppe Nocella is currently working as a Associate Professor in the Department of School of Agriculture, Policy and Development, University of Reading , United Kingdom. His research interests includes My work focusses on contemporary issues related to the agro-food sector and to the environment where I study the behaviour of economics agents employing theories and methodologies that are at the cross-roads between economics and social psychology. Qualifications: PhD, University of Newcastle; MSc, University of Aberdeen; Laurea (five year degree), University of Naples Responsibilities: • Programme Director MSc Food Economics and Marketing • Module convenor for Consumer Attitudes, Consumer Policy, Food Policy, Regulation of the Food Industry and Research Methods and Data Analysis
Research Interest
My work focusses on contemporary issues related to the agro-food sector and to the environment where I study the behaviour of economics agents employing theories and methodologies that are at the cross-roads between economics and social psychology.
Publications
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Nocella G, Boecker A, Hubbard L, Scarpa R. Eliciting Consumer Preferences for Certified Animalâ€Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?. Psychology & Marketing. 2012 Nov 1;29(11):850-68.
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Nocella G, Romano D, Stefani G. Consumers’ attitudes, trust and willingness to pay for food information. International journal of consumer studies. 2014 Mar 1;38(2):153-65.
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Nocella G, Hubbard L, Scarpa R. Farm animal welfare, consumer willingness to pay, and trust: Results of a cross-national survey. Applied economic perspectives and policy. 2010 Jun 1;32(2):275-97.
