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Professor David Finch

Visiting Fellow and JMCR Research Partner
Department of Marketing and Reputation
University of Reading
United Kingdom

Biography

Dr. Finch is a professor of marketing at the Bissett School of Business at Mount Royal University in Calgary, Alberta. He possesses a unique blend of professional and academic experience. Dr. Finch holds a PhD from Walden University with a research focus in relationships and reputation. In the past three years, Dr. Finch has worked closely with Dr. Hillenbrand from the Henley Business School to develop an empirical model that explores the relationship between stakeholders’ attitudes, behaviours and firm value. Most recently, Dr. Finch and Dr. Hillenbrand have collaborated to explore the relationship between strategic group reputation and competitive advantage. He also holds a Masters degree from the University of Kent and is a graduate of the Executive Management Program of the Kellogg School of Business at Northwestern University. Dr. Finch is also a contributing faculty member of Walden University where he mentors PhD candidates. Dr. Finch’s background includes twenty-two years of progressively senior corporate and agency marketing roles both domestically and internationally. This included being a founding partner of TrojanOne, one of Canada’s largest sponsorship marketing consultancies. Over his career he has worked for organizations including Bell Canada,, Rogers Communications, Edelman, DDB Canada, Esso, Harris Corporation, Hudson’s Bay Corporation, BC Ferries, The Calgary Stampede and Yellow Pages.

Research Interest

Reputation; Strategic Groups; Relationship marketing; Management education

Publications

  • Finch D, Hillenbrand C, O’Reilly N, Varella P. Psychological contracts and independent sales contractors: an examination of the predictors of contractor-level outcomes. Journal of Marketing Management. 2015 Nov 22;31(17-18):1924-64.

  • Finch D, McDonald S, Staple J. Reputational interdependence: an examination of category reputation in higher education. Journal of Marketing for Higher Education. 2013 Jun 1;23(1):34-61.

  • Finch D, O'Reilly N, Varella P, Wolf D. Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty. Journal of Sponsorship. 2009 Dec 1;3(1).

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