Jonathan Swift

Biography

Jonathan has lived for many years in Latin America, specifically in Colombia, Mexico and Brasil. He has been involved in a variety of activities, including Trade Fair Management, and market research. He began his career teaching foreign languages and moved into cross-cultural training for multinationals such as ICI and Kellogs. He has worked closely with a variety of industrial clients, generally in the areas of international consultancy, and market research. He has been the Programme Leader for the MSc in International Business, and is currently the International Links Tutor with responsibility for developing academic and commercial links abroad. He runs an international research project, that examines the development of cross-cultural business relationships with various countries. He is currently Visiting Professor at the Universidad de La Salle, Bogotá, Colombia.

Research Interest

Cross-cultural Business Relationship Development The Role of Foreign Language Competence in International Business International Marketing and Consumers Culture and International Business/marketing International Business and Military Strategy Doing Business in Latin America Doing Business in Spain