Muhammad Amjad

Biography

Dr Amjad has thirteen years of professional management and consulting experience, in addition to six successful years in the UK Higher Education. He has worked extensively in strategic marketing management roles in processed food products and stationery products industries. He also acts as a management consultant for strategic management, strategic branding and competitive performance issues. Prior to joining Salford Business School, Dr Amjad taught strategy and international business at the University of Liverpool Management School (ULMS).

Research Interest

My research interests include competitive strategy process dynamics, competitive implementation, and multinational embeddedness. I have conducted research on competitive theorizing of strategy implementation, spatial embeddedness among multinational downstream oil plants, and strategic re-branding issues. I am particularly interested in exploring strategy process issues among multinationals and domestic firms in different international economies.