Sean Chung

Biography

Sean has been involved in academia for several years acquiring a range of experience from various universities in that time. This includes teaching at Associates, Bachelors and Masters level inclusive of Project and Dissertation supervision. He has administrative experience in academia serving in various capacities, such as, a Subject Head for Marketing, Sales & Publics Relations department at a previous employer. He has also garnered very useful industry experience both in the public and private sector at the director and senior managerial levels in professional services/consultancy, banking and retail sectors.

Research Interest

Sean’s research interest lies in the area of services marketing and the development of service-oriented cultures within firms. There is specific focus on the role and influence culture has on service quality perceptions, service delivery, and consumer complaint behavior. Furthermore, the role of information technology in service quality delivery, the impact of social proofing on consumer behavior and choice, as well as sustainable marketing issues and practices are others areas of interest.