Roy Broad
Lecturer
Department of Marketing, Innovation, Leisure & Enterprise
University of Wolverhampton
United Kingdom
Biography
Dr Roy Broad is a Lecturer in Marketing with 18 years experience teaching on the Chartered Institute of Marketing professional development programmes, plus undergraduate and postgraduate business degrees in marketing, international marketing, events management and enterprise. Prior to entering academia Roy was an Army Officer and later held senior appointments in business including EMEA Manager Dexion Group based in Dubai, Marketing Manager Boss Group, Marketing Director Yale Europe, Director & General Manager Link 51 and Director Network PR. Roy’s research interests include business networks, not for profit (NFP) marketing and graduate employability.
Research Interest
Marketing Social Enterprises and Third Sector NFP organisations
