Dr Andreana Drencheva

Biography

I envision a world in which every individual and organisation creates positive social change on a small or large scale. To achieve this, my research focuses on entrepreneurship as a social process and its micro-foundations in human action. New ventures are not the result of a single individual pursuing a big idea, but the development of long ideas to which many individuals and organisations make formal and informal contributions. Embedded in my research is active collaboration with different incubators, accelerators, and support organisations to co-create services, programmes and tools for (potential) (social) entrepreneurs. I am interested in working with ventures that put people and purpose first and enhance the possibilities for living of communities in sustainable ways through entrepreneurship.  

Research Interest

My research adopts a micro-foundational perspective to investigate how actions, interactions, cognition, and relationships contribute to venture outcomes, such as venture emergence or innovation. Conceptually, my research draws on theories based in occupational psychology (e.g. proactivity) and sociology (e.g. social capital, informal institutions). Empirically, it aims to contribute to the entrepreneurial method by investigating how specific behaviours and mechanisms can influence the process of developing successful (social) ventures and designing business models.