Nigel Walton
Senior Lecturer
Business
Worcester State University
United Kingdom
Biography
Nigel, joined Worcester Business School in 2001 having previously worked as an International Marketing Manager with an American multinational company. He then spent ten years as a strategy consultant advising medium-sized companies in the United Kingdom. Nigel is a member of the Worcester Business School Enterprise team and a full-time Senior Lecturer in Innovation and Entrepreneurship. His specialist teaching areas include innovation, intrapreneurship (how to be entrepreneurial in a large organisation), digital marketing and corporate intelligence. Nigel is also an Associate Lecturer with the Open University where he teaches strategy and entrepreneurship. He is currently completing a PhD at Coventry University analysing the role of the Internet as a technology ecosystem and its impact upon traditional firms and industries.
Research Interest
Postgraduate Certificate in Learning and Teaching in Higher Education
Publications
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Walton, Nigel and Oestreicher, Klaus (2012) Google and Apple’s Gale of Creative Destruction. China-USA Business Review , 11 (11). pp. 1478-1491. ISSN 1537-1514
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Walton, Nigel (2012) `Four-Closure`: How Amazon, Apple, Facebook and Google are Driving Business Model Innovation. Chinese Business Review, 11 (11). pp. 981-988. ISSN 1537-1506
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Walton, Nigel (2014) New Conglomerates and the Ecosystem Advantage. China-USA Business Review, 13 (7). pp. 431-443. ISSN 1537-1514
