Roger Saunders
Senior Lecturer
Business
Worcester State University
United Kingdom
Biography
Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.
Research Interest
His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.
Publications
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Metaphors in Print Advertising: The relationship with product type and advertising appeal (2009) Academy of marketing Conference
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Metaphors and Ostentatious Products (2008) Academy of marketing Conference
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The Literary Production of Place (2003) International Tourism Conference Paper
