Tao Chang
Senior Lecturer
Business
Worcester State University
United Kingdom
Biography
Tao delivers Marketing and Strategy modules at UG and PG levels at Worcester. He delivers Marketing Management module at SDUST campus, China. Tao is Programme Director looking after China partnerships in the business school. He is also overseas academic tutor for Chinese students. In addition, Tao is an external examiner at University of Westminster and University of Staffordshire.
Research Interest
Tao delivers Marketing and Strategy modules at UG and PG levels at Worcester. He delivers Marketing Management module at SDUST campus, China. Tao is Programme Director looking after China partnerships in the business school. He is also overseas academic tutor for Chinese students. In addition, Tao is an external examiner at University of Westminster and University of Staffordshire.
Publications
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Chang, T; Perez, M; Robinson, N and Swift, J.S (2008) British Overseas Retail Operations: Findings on the Adaptation of Tesco’s Operations in the Chinese Market, Proceedings of the Salford Postgraduate Annual Research Conference, 8-9 May
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Chang, T and Lin, S (2013) ‘Marketing in a Global Context’ in “Principle of Marketing—a Value Creation Perspective’, Palgrave Macmillan
