Yusheng Yang
Senior Lecturer
Business
Worcester State University
United Kingdom
Biography
As the first year PhD student, Yusheng’s research focuses on the cross-cultural (especially on East Asian and European) consumer behaviour and social media addiction. Yusheng is currently working with Dr Jenny Ma and Dr Chris Brower in Worcester Business School. Prior to this, Yusheng’s academic background was accounting and worked in a Chinese securities company as an accountant assistant.
Research Interest
Cross-cultural consumer Behaviours and personality trails
