John Bitzer
CEO
ABARTA, Inc.
ABARTA Coca-Cola Beverages
United States of America
Biography
John is appointed as Ceo and President of Abarta Company in 1999. His methodology for innovation is highly effective. As he says, "my value proposition is based on imagining and implementing game-changing projects and using the tension that creates to re-wire culture for customer innovation. It results in new, sustainable behaviors on the part of leaders and implemented projects." He have a planned Business Strategy for his Company.
Research Interest
Business Strategy,Market Values
