United States of America
Craig leads the Consumer Products / OTC subsidiary of Adare Pharmaceuticals which is called Activ Nutritional, LLC. He is responsible for the development and implementation of the strategy for the business segment as well as coordination of all support activities including Marketing, Sales, R&D, and Operations. Craig brings more than 20 years of consumer products experience to Adare across both R&D and Marketing roles, which includes extensive experience in launching new products, building brands, and leading marketing and cross-functional teams. Prior to joining Adare, he was Vice President of Marketing for Vitamins, Minerals, and Supplements at Church & Dwight, Co. Inc. Over his career, Craig has had the pleasure of growing iconic brands such as Arm & Hammer® toothpaste, First Response® pregnancy tests, OxiClean® stain fighters, and Vitafusion® gummy vitamins. Craig holds a Bachelor’s degree in Chemistry and MBA from Rutgers University in New Brunswick, New Jersey.