Yun Jung Lee
Associate Professor
Decision Sciences and Marketing
Adelphi University
United States of America
Biography
Yun Jung Lee completed Ph.D. Consumer Behavior, Purdue University (2009) M.A. Consumer Studies, Seoul National University (2005) B.B.A. Business Administration, Seoul National University (2003) B.A. Consumer Studies, Seoul National University (2003).Highly Commended Paper Award at the Emerald Literati Network Awards for Excellence 2012 Outstanding Paper Winner at the Emerald Literati Network Awards for Excellence 2008.
Research Interest
E-Commerce Consumer Behavior Healthcare Marketing Customer Relationship Management (CRM) Customer Experience Management (CEM).
Publications
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Yang, S. and Lee, Y.J. (2017). The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context. International Journal of Electronic Commerce, 21(4). Forthcoming.
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Lee, Y.J., Yang, S., and Johnson, Z.S. (2017). Need for Touch and Two-way Communication in E-Commerce. Journal of Research in Interactive Marketing, 11(4). Forthcoming.
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Johnson, Z.S., Lee, Y.J., and Ashoori, M.T. (2017). Brand Associations: The Value of Ability versus Social Responsibility Depends on Consumer Goals. Journal of Brand Management, Forthcoming.
