Zachary Johnson
Assistant Professor
Decision Sciences and Marketing
Adelphi University
United States of America
Biography
Zachary Johnson completed Ph.D. in Business Administration (Marketing), University of Central Florida (2011).Reviewer, Association of Consumer Research: Back to Fun. October 23-26, 2014. Baltimore, Maryland (reviewed four papers) Reviewer, Association of Consumer Research: Appreciating Diversity. October 4-12, 2012. Vancouver, British Columbia (reviewed two papers). Volunteer, The 10th International Research Symposium on Service Excellence in Management. June 14-17, 2007. Orlando, Florida. SCHOOL/DEPARTMENT: Co-chair, Recruitment Committee (New Marketing Faculty). Fall 2014. Founding Advisor, September 2014- Present. Adelphi University’s Marketing and Management Society - The MMS is a professional society that facilitates interactions between business executives and Adelphi students. In the first semester, connections have been made with the following organizations: UPS, 1.800.Flowers.com - Club was formed in the Fall semester of 2014 and has approximately 45 members Speaker, September 12, 2014. Chinese Student Orientation for incoming MBA students Volunteer, Spring 2014. Researched and developed a Business Analytics Specialization within the Willumstad School of Business. Uses existing courses Volunteer. December 6, 2013. Organized a guest lecture in which David Lansky (General Manager of the American Ballet Theater) spoke to student about the ABT’s business practices. Between 60-65 members of the Adelphi community attended and represented 9 majors. Speaker, August 21, 2013. Chinese Student Orientation for incoming MBA students. Founding Adviser for the Marketing and Management Society at Adelphi. MMS is a professional society for marketing and management students.
Research Interest
Primary research area: Consumer Judgment and Information Processing Domains: Corporate Associations, Brand Extensions, Corporate Social Responsibility (CSR), Social Identity, Brand Identity, and Self Construal.
Publications
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Lee, Sangwon and Zachary Johnson (2016), The Effect of New Product Design and Innovation on South Korean Consumer’s Willingness to Buy. Asia Pacific Journal of Marketing and Logistics, 29 (1).
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Johnson, Zachary, Carolyn Massiah, and Jeffrey Allen (2013, Spring), Community Identification Increases Consumer-To-Consumer Helping, But Not Always. Journal of Consumer Marketing, 30, 121-129.
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Johnson, Zachary, Yichao Tian, and Sangwon Lee (2016), Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluations. Journal of Brand Management.