Shailesh Baidwan

Biography

Shailesh Baidwan is President, Marketing Services and is responsible for developing and executing Aimia's growth strategy across the Global Loyalty Solutions business, Intelligent Shoppers Solution (ISS) International, Aimia Middle East, and Global Product. These divisions focus on helping clients with loyalty strategy, program design, implementation, and ongoing provision of platform-based solutions, campaigns, and analytics. Mr. Baidwan has more than 20 years of experience across marketing, sales, strategy, and general management in both financial services and consumer products, with a proven ability to work across borders. Before joining Aimia, he spent 10 years with American Express, where he worked across multiple markets. He previously spent six years at VISA in Singapore across various roles and before that he was at Nestle India in a range of roles. Mr. Baidwan holds a Bachelor of Arts in Economics from University of Delhi, and a Masters in Business Administration from Indian Institute of Management, Bangalore.

Research Interest

 Marketing Services, Sales, Strategy, and General management, Financial Services and Consumer Products