Nick Lake
Vice President of Commericial Strategy
food and beverages industry
Andrews
United States of America
Biography
As Vice President of Commercial Strategy, Nick is responsible for supporting the sales, brand and leadership teams with insights, leading indicators and dashboards through the business planning and analytics team. This team supports the Andrews brand building mission and the drive to be our customers' most-trusted advisor with shopper and consumer insights to enable decisions that create more value for our retailers. Nick is a leader with more than 20 years of beer and alcohol industry experience, analyzing industry trends and assisting suppliers, distributors and retail partners with their beer category growth strategies. Prior to joining Andrews Distributing, Nick was at Procter and Gamble in a variety of sales and sales management positions, Nielsen, where he co-led the beverage alcohol vertical, and Heineken USA, where he led the category development. Nick is a graduate of the University of Minnesota with a Bachelors in Business Administration and an MBA. He and his wife Martha have three children.
Research Interest
As Vice President of Commercial Strategy, Nick is responsible for supporting the sales, brand and leadership teams with insights, leading indicators and dashboards through the business planning and analytics team. This team supports the Andrews brand building mission and the drive to be our customers' most-trusted advisor with shopper and consumer insights to enable decisions that create more value for our retailers. Nick is a leader with more than 20 years of beer and alcohol industry experience, analyzing industry trends and assisting suppliers, distributors and retail partners with their beer category growth strategies. Prior to joining Andrews Distributing, Nick was at Procter and Gamble in a variety of sales and sales management positions, Nielsen, where he co-led the beverage alcohol vertical, and Heineken USA, where he led the category development. Nick is a graduate of the University of Minnesota with a Bachelors in Business Administration and an MBA. He and his wife Martha have three children.
