Shirley Ye Sheng

Biography

Dr. Shirley Ye Sheng is an Associate Professor of Marketing at Barry University. She holds a Ph.D. from Florida Atlantic University, where she worked as a research assistant and instructor. Dr. Sheng teaches Marketing Research, Consumer Behavior, Marketing Management and Strategy, Advertising and Brand Promotion, and Global Marketing at both undergraduate and graduate level. Her areas of research interest include international marketing, consumer behavior, and country innovation. Her employment experience includes work in the Broward County Office of Economic Development as well as Business Development Management for the Liverpool Chamber of Commerce. She has published in the International Marketing Review, Journal of Global Business, Advances in International Marketing, Journal of Macro Marketing, International Journal of China Marketing, and Technology Innovation Management Review. She has achieved grants from Florida Atlantic University, Barry University, and National Natural Science Foundation in China. Dr. Sheng was awarded the 2013 Outstanding Faculty of the year from Barry University.

Research Interest

international marketing, consumer behavior, and country innovation