Rebecca Messina

Biography

Rebecca Messina serves as Senior Vice President & Chief Marketing Officer of Beam Suntory, the world’s third largest premium spirits company. With almost three decades of global beverage experience, Messina joined Beam Suntory in 2016 and is responsible for the company’s global brand strategy development, product innovation, research and development and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, the world’s number one bourbon, Maker’s Mark, Sauza Tequila, Courvoisier Cognac, Yamazaki Whisky, among others. Prior to joining Beam Suntory, Messina built a career at The Coca-Cola Company. In roles of increasing responsibility and leadership, Messina joined Coca-Cola in 1994 and spent five years in Atlanta with numerous global media and marketing roles before expanding her career in Chile, Australia, France; and ultimately, back in Atlanta, where she held the position of Vice President, Global Marketing Capability & Integration. During her time in that role, she led the strategic development of the global marketing agenda to continue growth in highly competitive markets. In 2014, Messina assumed her role as SVP, Marketing & Innovation, Ventures & Emerging Brands (VEB), where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium brands. A native of Batavia, NY, Messina holds a bachelor’s degree from Miami University (Oxford, Ohio) and speaks English, Spanish, French and Italian. She has served on the National Board of Directors of the American Marketing Association (AMA), the Georgia State Marketing Roundtable and the Atlanta Executive Board of the AMA. 

Research Interest

business