John Hayes
Senior Vice President
food and beverages industry
Brown Forman
United States of America
Biography
John V. Hayes is senior vice president, chief marketing officer of Brown-Forman Brands and the company’s Executive Leadership Team. Hayes’ blue-chip credentials include a long and successful career with Brown-Forman. He joined Brown-Forman in 1987 as the marketing services manager for Brown-Forman International. Since, he has held various positions throughout the company, including market manager for Canada and the Caribbean, director of brand development, global equity director for Jack Daniel’s Brands, global marketing director for Jack Daniel’s in the Advancing Markets Group, vice president, brand director for Jack Daniel’s Brands in the North American Region, and senior vice president, Managing Director of Brown-Forman’s tequila portfolio. Prior to joining Brown-Forman, Hayes resided in Chicago, Illinois. He held positions with Marsteller advertising agency and Jim Beam, where he began his career in the spirits industry. Hayes earned his bachelor’s degree from the University of Iowa. He, his wife, Jeannine, and two children reside in Louisville, Kentucky.
Research Interest
John V. Hayes is senior vice president, chief marketing officer of Brown-Forman Brands and the company’s Executive Leadership Team. Hayes’ blue-chip credentials include a long and successful career with Brown-Forman. He joined Brown-Forman in 1987 as the marketing services manager for Brown-Forman International. Since, he has held various positions throughout the company, including market manager for Canada and the Caribbean, director of brand development, global equity director for Jack Daniel’s Brands, global marketing director for Jack Daniel’s in the Advancing Markets Group, vice president, brand director for Jack Daniel’s Brands in the North American Region, and senior vice president, Managing Director of Brown-Forman’s tequila portfolio. Prior to joining Brown-Forman, Hayes resided in Chicago, Illinois. He held positions with Marsteller advertising agency and Jim Beam, where he began his career in the spirits industry. Hayes earned his bachelor’s degree from the University of Iowa. He, his wife, Jeannine, and two children reside in Louisville, Kentucky.
