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Ashutosh Dixit

Professor
Marketing
Cleveland State University
United States of America

Biography

"Dr. Dixit has over 25 years of management, administration, and leadership experience in industry and academia. Dr. Dixit has chaired and has served on numerous high-level committees, and has won over 20 awards for his research, teaching, and service. He has authored numerous papers and his research has appeared in the Journal of the Academy of Marketing Science, International Business Review, Journal of International Management, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Business Research, Business Horizons, Journal of marketing Theory and Practice, Marketing Education Review, Neural Networks for Business Forecasting; and in the proceedings of the American Marketing Association, Marketing Science, and Fordham Pricing Conferences. He has co-authored a book 'Deregulation and Competition: Lessons from the Airline Industry. He has also served as the Chair of the Department of Marketing, and has served or serving as Chair for the College doctoral program committee, member of the CSU Faculty Senate and CSU Graduate Council."

Research Interest

Electronic Commerce, International Marketing, Marketing Education, Market Evolution, Competition, Pricing, Intelligent Agent Technologies.

Publications

  • Dixit A, Whipple TW, Zinkhan GM, and Gailey ED, (2008) A Taxonomy of Information Technology Enhanced Pricing Strategies. J Busi Res 61: 275-283

  • Javalgi R, Dixit A, and Scherer RF (2009) Outsourcing to Emerging Markets: A Taxonomy and Policy Implications. J Inter Manage 15: 156-168

  • Dixit A, Tukel O, (2013) Application of CLV model in make-to-order manufacturing. J Busi & Indus Marketing 28: 468-474

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