Colleen Marks

Biography

olleen Marks is the Vice President of Signal Labs, the in-house Content Studio at Dotdash. Before joining Dotdash in early 2016, Colleen was a Brand Content Director at LiquidThread, overseeing branded content strategy for Procter & Gamble and Microsoft lines of business. At LiquidThread, Colleen led tentpole content programs including awards shows, red carpet, Super Bowl, and film partnerships. Prior to LiquidThread, Colleen was the VP of Digital at Weber Shandwick, overseeing social strategy and community management for Electrolux, Frigidaire, and POND’s. Previously, she was the VP of Integrated Marketing at Alloy Digital. Colleen began her career in the music industry, holding development and marketing roles at Warner Music Group and Razor & Tie Entertainment.

Research Interest

branded content strategy,marketing ,Integrated Marketing