Paul Chao
Professor
Department of Buisness
Eastern Michigan University
United States of America
Biography
Ph.D. University of Washington M.B.A. Washington State University M.S. University of Canterbury, New Zealand B.S. University of Canterbury, New Zealand A senior Fulbright Scholar, Sun Yat-sen University, Guangzhou, China (Fall 2004), Dr. Chao also served as department head for 2 years. He currently teaches courses in consumer behavior, international business, international
Research Interest
Dr. Chao's research and teaching interests include global marketing, consumer behavior, and marketing research.
Publications
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Sauer, Paul and Paul Chao (2015), “A Longitudinal Study of Shifts and Regional Differences in Workplace Ethics: Opportunities for Conflicts?†International Journal of Management Theory and Practices, Vol.16 (1), 31-53.
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Haizong Wang, Paul Chao and Jingyi Wang (2015), “Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market,†Journal of International Consumer Marketing, 27 (5), 388-402. (DOI:10.1080/08961530.2015.1047004).
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Aktan, Murat and Paul Chao (2016), “Impact of Country Personality and Attitude Toward Foreign Products: Self-congruity as a Mediator, Atlantic Marketing Journal, 5 (1), 155-171.
