William B. Locander

Biography

 Dr. William B. Locander, Ph.D., has been the Chairman of Marketing, Professor of Marketing and Quality and Director at the USF Leadership Center at the University of South Florida in Tampa, Florida since 1992. Dr. Locander served as Distinguished Professor of Marketing and Phillips Consumer Electronics Faculty Scholar in the Department of Marketing and Transportation at the University of Tennessee at Knoxville, from 1983 to 1992. From 1973 to 1983, he was a Faculty Member at the University of Houston, served as Associate Professor, Chairman of the Department of Marketing and Associate Dean for Research and Administration at that institution. Dr. Locander has authored numerous articles in reference publications and has served on the editorial board of the Journal of Marketing and the Journal of Marketing Research. He has been a Director of Striker Industries, Inc. since 1993. He has been a Director of Exactech, Inc. since May 2003. He served as the President of the National American Marketing Association in 1988 and 1999. He was an examiner for the Malcolm Baldridge National Quality Award in 1991 and 1992. He has spoken and consulted in the areas of marketing, total quality, strategic planning and customer satisfaction, with companies such as IBM, General Electric, 3M, Proctor and Gamble and Chevron. Dr. Locander received his B.S., M.S. and Ph.D. degrees from the University of Illinois in Champaign-Urbana.

Research Interest

 Orthopedics