Business & Management

Business & Management Experts

Laurent C. Rouaud

Chief Marketing Officer
United States of America


 Laurent joined GE in 2010 as chief marketing officer of GE Aviation. Laurent leads GE Aviation's growth, strategy, and marketing activities. This includes developing an integrated strategy for the business, developing business adjacencies and new commercial products, providing an enterprise view of all products and services offered to customers, leading the commercial pricing analytics and marketing GE Aviation products and services for the Commercial Engines, Military, Systems, Services, Business and General Aviation, Digital Solutions businesses as well as the Ecomagination business platform dedicated to environmental innovation.

Research Interest

 Aviation, Marketing

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