Sandra Nielsen

Biography

 Ms. Nielsen is a seasoned executive with extensive success in building and executing customer acquisition programs for high–growth technology start–ups. Nielsen joins Great Basin from Pearson PLC where she served as senior director of marketing for the Data Solutions business unit (formerly Edustructures). During her tenure at Edustructures, she created and implemented aggressive marketing and customer acquisition programs that positioned the company for purchase by Pearson. Prior to Pearson, Nielsen served as the senior director of marketing for Omniture where she executed programs that contributed to the company’s record–setting (100 percent year–over–year) revenue growth in preparation for the company’s 2006 IPO. Nielsen oversees commercial strategy, including the company’s global sales and marketing efforts, managing both the direct sales team as well as the distributor network, and leads the customer/technical support operations. Nielsen also oversees product management/lifecycle and user experience, as well as corporate communications, public relations, and branding.

Research Interest

 Marketting, management