James R. Harding
DIRECTOR OF ENVIRONMENTAL GRAPHICS
HEALTHCARE
Gresham Smith and Partners
United States of America
Biography
Jim leads GS&P's award-winning Environmental Graphic Design Group. His vast signage and wayfinding design experience is unique in the breadth of industries and project types it covers, including corporate and urban design, healthcare, land planning and aviation clients. Jim is frequently published in major industry trade journals, and recently authored the Airport Cooperative Research Program's Wayfinding and Signage Guidelines for Airport Terminals and Landsides—a first-of-its-kind guidebook offering airport operators across the country with accepted best practices for terminal and roadway signage. Jim is a member of the Society for Experiential Graphic Design (SEGD) and has been honored more than a dozen times for his planning and design of signage programs at corporate offices, universities, hospitals, airports and other major developments from coast to coast.
Research Interest
land planning and aviation