Mike Osswald

Biography

Few can match Mike’s intellect as a digital experience strategist. His marketing, management, communications and design background coupled with 20 years of experience in the digital space have propelled Hanson clients’ solutions to new levels of performance and success. This success, Mike says, is no accident. “Hanson’s overriding strategic philosophy is that websites and all online experiences are extensions of clients’ brand relationships, and putting people first is paramount. As consumers and customers have become increasingly self-engaged across a growing spectrum of marketing interactions, this approach has always proved correct. We help brands market the way people expect.” Mike joined Hanson in 1998. He holds a bachelor’s degree in marketing management and an MBA with a marketing management focus, both from the University of Toledo. He is a member of the Usability Professionals’ Association, the Information Architect Institute, ACM SIGCHI, and the Interaction Design Association. He is also the president and sole member of the Seriously Mad Skills with Post-it Notes Association, but isn’t one to eschew the wonders of Scotch tape and small scraps of paper.

Research Interest

marketing, management, communications and design background